Gavin Brophy

Senior Brand designer, UK

The work

EF Pro Cycling

In-house brand design for one of professional cycling's most design-forward teams.

EF Pro Cycling

In-house brand design for one of professional cycling's most design-forward teams.

EF Pro Cycling

In-house brand design for one of professional cycling's most design-forward teams.

GXY Cycling

Co-founder and brand owner for one of Zwift's largest global cycling communities.

GXY Cycling

Co-founder and brand owner for one of Zwift's largest global cycling communities.

GXY Cycling

Co-founder and brand owner for one of Zwift's largest global cycling communities.

TREK Bicycle

Graphic design and localisation for one of the world's largest cycling brands.

TREK Bicycle

Graphic design and localisation for one of the world's largest cycling brands.

TREK Bicycle

Graphic design and localisation for one of the world's largest cycling brands.

Tribe Coffee

Packaging design for an independent Cape Town coffee brand that refused to look like everyone else.

Tribe Coffee

Packaging design for an independent Cape Town coffee brand that refused to look like everyone else.

Tribe Coffee

Packaging design for an independent Cape Town coffee brand that refused to look like everyone else.

See all works

Services

Art Direction

Visual thinking applied to campaigns, shoots, and content. Making sure everything produced under a brand feels like it came from the same place.

Art Direction

Visual thinking applied to campaigns, shoots, and content. Making sure everything produced under a brand feels like it came from the same place.

Branding

Identity work for brands that want to stand for something specific. From initial concept through to a system that holds together across every touchpoint.

Branding

Identity work for brands that want to stand for something specific. From initial concept through to a system that holds together across every touchpoint.

Digital

Design for screen that doesn't forget it's still design. Web assets, social graphics, and digital content built to the same standard as everything else.

Digital

Design for screen that doesn't forget it's still design. Web assets, social graphics, and digital content built to the same standard as everything else.

Graphic design

Considered visual communication across print and digital. From campaign layouts to collateral, designed to work hard in the real world, not just look good in a mockup.

Graphic design

Considered visual communication across print and digital. From campaign layouts to collateral, designed to work hard in the real world, not just look good in a mockup.

Packaging

Packaging design that earns its place on a shelf. Form, material, and message working together rather than competing with each other.

Packaging

Packaging design that earns its place on a shelf. Form, material, and message working together rather than competing with each other.

Visual Identity

Logo design and visual identity systems built to last. Marks that work at every scale, in every context, and still feel right five years from now.

Visual Identity

Logo design and visual identity systems built to last. Marks that work at every scale, in every context, and still feel right five years from now.

About me

What I do

I help brands figure out what they want to say and build the visual toolkit to say it.

My background

Originally from South Africa, I've spent eleven years designing for performance sport and lifestyle brands across Europe. Most recently in-house at EF Pro Cycling, and Trek Bicycle before that.

My approach

I start every project with a conversation, not a brief. The more I understand about your world, the better the design solution.

Career

[2023 - 2026] Designer at EF Pro Cycling

[2021 - 2023] Designer at TREK Bicycle

[2020 - 2021] Creative Director at Pavé Sports

[2015 - 2021] Independent Freelance Business

Gavin Brophy smiling with sunglasses on head